BLG is a National pan-industry consortium covering the farm animal breeding sector, formed to assist in the development and maintenance of profitable long-term business generated by exports of British livestock and genetics.
BLG’s operational strategies are:-
- To build on existing specialities and identify new opportunities
- To capitalise on Britain’s established leading role as a supplier of quality livestock genetics
- To work with individual companies in identifying new customers and supporting existing customers
- To collect and disseminate market information and sales leads
- To use our expertise, knowledge and contacts in key countries to communicate the benefits of British livestock and genetics through public relations, shows and other marketing activities
- To work with DEFRA, AHDB, UK Export Certification Partnership, UK Trade & Industry and other authorities at home and abroad to promote British genetics and to gain access to markets where the UK has no access due to lack of health certification or the removal of political barriers
- To strengthen links with overseas organisations (companies, breed societies, Governments)
- To work with Government departments and others in identifying priority markets, to help establish workable export protocols and to gain market access
BLG’s activities are directed in the following areas:-
- Participation in seminars and selected trade shows in key areas;
- Production and distribution of promotional aids;
- Active web-site;
- Assistance towards inward missions;
- Participation in outward missions;
- Provide information service and market research;
- Encourage new entrants into British genetics exporting;
- Seek financial support from the industry, Government and the EU.
