Our vision is to be the most trusted global data platform connecting farms and industry.
Our core focus is our Pure Farming data permissioning platform allowing farms and industry to find, access, interoperate, re-use and above all control how and where their data is used. The platform underpins an ecosystem of innovative data-driven solutions – proprietary and many more third-party – that drive productivity, efficiency, transparency and Net Zero.
By 2050 there will be nearly 10 billion of us needing to be fed. But that food can no longer come at the expense of the planet. Our belief is that data is one of the keys to unlocking sustainable food production. Our vision – to be the most trusted global data
platform connecting farms and industry – is focused on making reliable, trusted and permissioned data available today for a better tomorrow.